Actress Kate Hudson and her hairstylist David Babaii will announce today that David Babaii for WildAid, an innovative eco-friendly line of hair care products, will be introduced at Sally Beauty Supply stores nationwide beginning June 1, 2009.
David Babaii for WildAid is free of sulfates, parabens and toxic petrochemicals. However, the line's most important attribute is: the products are not tested on animals, but rather on Kate Hudson! This cruelty-free hair care line supports wildlife conservation by donating 10% of profits to WildAid, the global wildlife conservation organization (www.wildaid.org).
David Babaii for WildAid has received numerous awards and worldwide attention as "Best Green Hair Care" brand by InStyle Magazine. Along with the "2009 Reader's Favorites" hairspray category winner for the Mise en Plis Extra Hold Styling Spray by New Beauty Magazine. David Babaii for WildAid has also been named a finalist in the "2009 CEW Beauty Insiders Choice Awards" for Bohemian Beach Spray in the hair care, style and coloring mass category. Additionally, SELF Magazine's "Self Healthy Beauty Awards" namedVolcanic Ash Sculpting Clay as Best Texturizer.
"We are excited to announce our partnership with Sally Beauty Supply, which has a national presence. Their helpful sales associates and convenient locations make Sally Beauty the shopping destination for smart consumers who are looking for the best products to solve their hair care needs. We know that the eco-conscious customer understands that 'it is beautiful to be good,'" explains co-founder David Babaii.
"Sally Beauty Supply is thrilled to welcome David Babaii for WildAid's innovative hair care line to our stores," comments Mike Spinozzi, President, Sally Beauty Supply LLC. "This cruelty free hair care line will be a wonderful offering for today's customer who understands the impact that toxic chemicals can have on our environment."
The David Babaii for WildAid web site (www.db4wildaid.com) provides information about Kate, David and WildAid in addition to detailed product information and step-by-step styling tips to achieve red carpet looks.
About David Babaii for WildAid: DAVID BABAII FOR WILDAID is an innovative new line of hair care products made from an exclusive blend of exotic and wild, natural and renewable ingredients including Blue Algae, White Ginger, Cupuacu Butter and Volcanic Ash. DAVID BABAII FOR WILDAID products are sulfate free, paraben free, free from animal products and, most important of all, free from ALL animal testing. By supporting the Beauty in nature through their donation to WildAid, Babaii and Hudson demonstrate their brand's philosophy "It's beautiful to be good." About Sally Beauty Supply: Sally Beauty Supply LLC is one of the world's largest retailers of professional beauty supplies offering more than 6,000 salon quality products for hair, skin and nails. The company and its affiliates serve its retail customers and salon professionals at over 2,800 stores in the United States and Puerto Rico, United Kingdom, Canada, Germany, Mexico, Ireland, Belgium, France, Spain and Japan. For further information, visit sallybeauty.com or call 1-800-ASK-SALLY for the store nearest you. About WildAid: WildAid (www.wildaid.org) works with governments and communities of the world to reverse the devastation of our planet's wildlife. Their mission is to end the illegal wildlife trade within our lifetimes, allowing threatened species to recover to safe levels. WildAid's goal is a world in which local communities can improve their lives without destroying their environment, and where humanity can survive together with wildlife for generations to come. WildAid is a non-profit 501(c)3 organization headquartered in San Francisco with representation in China, India, Galapagos, London and New York. |
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