Lipgloss Break: purple lab

Double duty beauty brand Purple Lab™ will launch its new beauty product, Luvah™, a double plumping lip color equipped with aphrodisiacs, tagged as the “Ultimate Dating Tool,” on January 29, 2010 at the W Hoboken Hotel and Residences during what could be the largest speed dating event in Guinness World Records® history.

Tri-state area singles are invited to participate in the record-breaking attempt which will be hosted by Master Matchmaker® Steve Ward, CEO of Master Matchmakers®, who is currently in his second season of VH1’s “Tough Love,” where he continues to transform the lives of unlucky-in-love women who are willing to do whatever it takes to find Mr. Right. Steve recently announced news of a third season, “Tough Love Couples.” Of the partnership with Purple Lab™, Steve says, “I get excited to do anything that helps people find love or people otherwise in need. At this Purple Lab™ event I get to do both.”

Each female participant will have the opportunity to put Luvah™ to the test, receiving a complimentary product at entry. Participants over 21 will also enjoy an open bar from X–Rated Fusion Liqueur, personalized underwear from Blume Girl, limited-edition bottles of Dentyne gum designed by Anthony Yankovic – for confident, fresh breath during each “date” and Skinny Water, a zero-calorie, zero-sugar enhanced water to keep the daters refreshed, energized and at their best. Music will be curated by True Sound Music. A $15 entry fee will apply, with a portion of the proceeds donated to Women In Need, a local charity that gives back to homeless women and their families in New York City.

Beginning January 5, participants ages 21-35 are invited to pre-register for the event at purplelabnyc.com/speeddating.