Estée Lauder is launching NEW Pure Color Gloss - A collection of 34 seductive shades in 3 brilliant finishes and a custom collection by world-renowned makeup artist and Estée Lauder Creative Makeup Director Tom Pecheux. The collection features the new exclusive True Vision Technology, which wraps pigments in a crystal-like coating to provide intense, brilliant color and shine to lips.
The NEW Pure Color Gloss collection will be available at all Estée Lauder counters nationwide and www.esteelauder.com beginning mid-June 2010. 
