CARGO Founder and President Hana Zalzal comments, “The timing couldn’t be better to partner with such an inventive retailer. Beauty 360’s goal of creating a convenient way to shop for all beauty products is entirely consistent with our philosophy of making make-up better, smarter and easier for the consumer. Together, CARGO and Beauty 360™ will offer high-quality, professional-grade cosmetics that are accessible to every woman. We are excited to expand CARGO’s relationship with CVS Beauty 360 as our newest PlantLove™ retail partner.”
Always innovating, CARGO Cosmetics introduced PlantLove™ by creating the first-ever environmentally friendly lipstick. Even the packaging, a compostable tube made entirely from corn, is “green.” In response to the overwhelming success of the lipstick, CARGO launched a full PlantLove™ Collection, the only prestige brand to be given ECOCERT™, the highest eco-distinction. This global designation ensures that all product, process and packaging meet the strictest standards for natural, organic and environmentally friendly content.
To further reduce our eco-footprint, PlantLove™’s compostable packaging is made of Polylactic Acid (PLA), a polymer made from corn – a renewable and abundant resource. What’s more, PLA production emits less greenhouse gas than traditional plastics. Even PlantLove™ boxes are made from 100% post-consumer waste paperboard. The mill supplying this paperboard manufactures under carbon-neutral conditions, using 100% renewable energy. The PlantLove™ Collection is truly as good as it gets.
Hana Zalzal added “For us, PlantLove™ has always been more than a product, it’s a movement. As Mahatma Ghandi said, ‘Be the change you want to see in the world.’ We believe that small actions taken by large groups can change this world.”
CARGO’s 100% natural PlantLove™ Collection will be available in CVS Beauty 360 stores and on www.beauty360.com beginning on April 8, and is eco-friendly in product, process and packaging! PlantLove™ is also the only prestige brand to be labeled ECOCERT™, the highest eco-distinction.