Did you know that lip gloss, like food, has an expiration date? Once opened and used, bacteria is introduced to your gloss. Consequently, the product should be replaced nine months after opening.
Beauty innovator CARGO Cosmetics introduces glosses in packaging that incorporates cutting-edge Timestrip® technology. Timestrip® is a tiny strip embedded in the cap of the gloss. It keeps track of how long your lip gloss has been open.
This “best-before” date has become so important that European countries recently launched legislation requiring cosmetics companies to have a PAO (Period After Opening) time frame listed on their products.
But how are you to remember when you first opened the product? Most women have multiple glosses in multiple locations: purses, bathrooms, offices. It is almost impossible to know when each gloss was used for the first time.
Enter CARGO’s Timestrip® technology. Simply insert the strip into the cap of the gloss to activate. The Timestrip® window will start turning red, indicating the passage of time. When the nine months are over and the entire window is red, you know it is time to throw out your gloss.
CARGO Founder Hana Zalzal explains, “We are proud to be the first to offer this technology. Women can now be assured that their gloss is fresh and effective.”
CARGO Timestrip® Lip Glosses will be available spring 2009 .
CARGO Classic Lip Gloss ($22)
The same classic CARGO Lip Gloss formulation favored by make-up artists and celebrities is now packaged with a convenient Timestrip® component so you can monitor its freshness. What’s more, the iconic, award-winning and non-sticky CARGO Classic Lip Gloss formula is now paraben-free.
CARGO Classic Lip Gloss
Available in eight gorgeous colors:
- Whistler - Delicate Peach
I tried this gloss out in Whistler and really liked it. It's a soft peach with just the right amount of sparkle/shine to it. It looks great by itself or over a nude lipstick. I opened it exactly one month ago and the timestrip is accurately keeping track!
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